Contagious

Uncover the secrets of viral ideas and products with 'Contagious' by Jonah Berger. In this captivating exploration, Berger delves into the science behind why some things go viral while others don't. Drawing on real-world examples and in-depth research, he reveals the STEPPS framework, six key principles that make content and ideas contagious. Whether you're a marketer, business owner, or simply curious about the dynamics of social influence, 'Contagious' offers invaluable insights into how to make your messages and products more shareable, helping you tap into the power of word-of-mouth and online buzz to drive success.

Autor: Jonah Berger

Tipo: Paperback

Idioma: Inglés